Lemonade Branding & Visual Identity

This project focused on creating a vibrant and memorable visual identity for a modern lemonade brand. The goal was to communicate freshness, natural ingredients, and a playful personality through a clear and consistent design system.

The visual direction was built around bright colours, clean typography, citrus-inspired shapes, and energetic graphic elements. Every detail was chosen to reflect the refreshing character of the product and create an immediate connection with the audience.

The logo was designed to feel friendly, modern, and easy to recognise. Supporting logo variations and brand marks were also created to ensure the identity could work confidently across packaging, websites, labels, social media, and promotional materials.

A lively colour palette was developed around yellow, green, white, and soft natural tones. Bold typography adds personality, while clear supporting fonts keep product information easy to read.